Brand identity guidelines
Brand identity guidelinesHow do we build our own identity?
Welcome to the Renee Design Corporate Design Guide. This guide is designed to provide guidelines and instructions for using Renee's visual identity elements, including the logo, typography, color palette and other design elements. By following these guidelines, we can ensure that Renee's brand identity is communicated consistently across every medium and touchpoint, from digital to print.
Transforming brands with inspiring designs, creating captivating and engaging identities — experience the power of creativity with Renee Design Lab and bring your brand to life.
The importance of a corporate design guide for a brand cannot be overstated. A well-designed and consistently applied visual identity can help build brand recognition and trust among customers and stakeholders. It can also help a brand differentiate itself from its competitors and build brand loyalty by communicating its values and personality.
Brand markRenee logo.
A well-designed logo is a powerful symbol that reflects a company's identity, values and mission. It also forms the solid foundation on which every design element in the branding process is built.
In our corporate design, we have chosen two acceptable background colors to use with our logo: white and black. Black is the preferred background color for our logo, as it creates a clean, minimalist look consistent with our brand's overall aesthetic.
23 mm
Posters and large format
16 mm
Corporate documents
9 mm
Business cards and labels
6 mm
Minimum usage
Three colors, one character.
Color is an important part of your brand's visual identity. It can evoke emotions, convey messages and set your brand apart from its competitors.
Helvetica Neue
All brand communication is built with Helvetica Neue. Its clear, neutral and timeless structure lets the design itself take center stage.
Aa Bb
Aa Bb Cc Çç Dd Ee Ff Gg Ğğ Hh Iı İi Jj Kk Ll Mm Nn Oo Öö Pp Rr Ss Şş Tt Uu Üü Vv Yy Zz
0 1 2 3 4 5 6 7 8 9
Documents.
Letterhead
- Paper Type: Standard 90 gsm
- Paper Color: White
- Paper Size: A4
Business Card
- Paper Type: 350 gsm Matte Coated
- Paper Size: 9 cm x 5.8 cm
DL Envelope
- Paper Type: Standard 90 gsm
- Paper Size: 10.6 cm x 24 cm
Email Signature
- Dimensions: 600 x 144 px
Brand icon approach
A design approach that simplifies creativity to bring professionalism to the fore.
Minimum Size: 32 px
Maximum Size: 512 px
Documents
Explore our brand guidelines and service presentation.
“Every color, every line and every detail tells a story; rediscover your identity with Renee.”
reneedesignlab.com