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Corporate Identity Design

A brand's strength comes from having a consistent identity.

Flag application of the corporate identity on a building facade

Our approach

Corporate identity represents your brand's personality. With your logo, color palette, typography, business cards, letterhead and other visual elements, we help your brand build a consistent and powerful image. With identity designs tailored to your needs, we help you stand out in your industry.

At Renee, we analyze your brand's vision, values and target audience to create a unique brand identity. We carefully plan every detail, from logo to typography and from color palette to visual language, ensuring your brand is represented consistently and effectively across all channels.

Highlights

Why it matters.

01

It shapes the first impression

Customers often meet you first through your logo, business card or website. A well-considered identity conveys your brand's credibility and character at the very first touchpoint.

02

The same brand on every channel

With rules for color, typography, icons and layout, your identity speaks the same language from print to social media and from signage to presentations. Your team and suppliers can produce consistent work with the same rules.

03

A long-lasting system

An identity built on your brand strategy rather than passing trends can be used for years. Delivered with guidelines, the system easily extends to new products or sub-brands.

Scope

What's included?

01Brand analysis and concept development
02Logo and brand mark system
03Color palette, typography and iconography
04Print set: business card, letterhead, envelope, folder
05Digital set: social media, presentation and email signature templates
06Corporate identity guidelines (brand book)
Process

We move forward in four steps.

01

Discovery and Analysis

We carry out a detailed analysis to understand your brand's needs, goals and position in your industry.

02

Strategy Development

We create a detailed brand and communication strategy to reach your target audience and strengthen your brand.

03

Design and Production

With our creative team, we produce aesthetic and functional designs — solutions that represent your brand at its best.

04

Presentation and Revision

We present the project to you and make the necessary improvements based on your feedback.

FAQ

Common questions.

A well-designed and consistently applied visual identity helps build brand recognition and trust among customers and stakeholders. Guidelines ensure the identity speaks the same language across every medium, from digital to print.

Yes. We run a refresh process that starts with a brand audit, preserves the strengths of your current identity and reworks its weak points.

A logo is only one part of an identity. A corporate identity is the whole system: the logo along with the color palette, typography, visual language, print and digital applications, and the rules for using them.

We start with discovery and analysis, move through strategy and concept, then on to design and applications. We present at every stage, revise based on your feedback, and finally deliver all files together with the brand guidelines.

Depending on your needs, we prepare print and digital applications such as business cards, letterhead, envelopes, folders, email signatures, and social media and presentation templates. You can see our own guidelines as an example on our Brand Identity page.

Blog

Our writing on this topic.

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