Peralta
Corporate IdentityFashion & Accessories2023
An elegant mark system for a fashion and accessories brand, born from repeating curves — from labels to packaging.
Brand
Peralta
Industry
Fashion & Accessories
Year
2023
Services
- Logo Design
- Corporate Identity Design
- Labels & Packaging
Challenge
ChallengeA brand mark legible even on very small surfaces like product labels, yet able to become a decorative pattern at large scale.
Approach
ApproachWe designed a curve repeated three times as both a monogram and a surface pattern. Alongside the black-and-white primary lockup, we added a soft seasonal palette of ash pink, sage and petrol green, providing collection-based flexibility.
Result
The mark can now be applied on hang tags, woven labels and packaging surfaces with a single drawing logic.
Color palette
The scale built for Peralta
#000000
#E7C7C4
#B9C6AE
#2F5D5B
#FFFFFF
Applications
The system in the real world.
