ERTS

Corporate IdentityRenewable Energy2024

For clean energy producer ERTS: a brand mark that unites wind and leaf in a single form, and a pictogram system that carries all communication.

Brand

ERTS

Industry

Renewable Energy

Year

2024

Services

Logo Design
Corporate Identity Design
Brand Guidelines
Campaign Communication

Challenge

A producer operating in regions where access to energy is difficult needed to convey both its technical reliability and its environmental stance at the same time.

Approach

We built the brand mark as a single form that overlays a turbine blade and a leaf. A trio of deep forest green (#263635), fresh green (#B9ED74) and lilac (#A89EEF) created a palette representing energy, nature and technology. The communication language was completed with a family of pictograms explaining technical topics such as energy storage, carbon footprint and uninterrupted power.

Result

The "Empowering Green Future" umbrella message went live across outdoor, social media and print channels with a single visual system.

Color palette

The scale built for ERTS

#263635

#B9ED74

#A89EEF

#D4622C

#FFFFFF

Applications