Every

Challenge

Conveying the sense of continuity promised by the name "Every" in a simple, elegant language within a noisy category.

Approach

We turned the 'e' in the logotype into a cup handle and fixed the entire visual language to a single line weight. The same line repeats in the waves on the packaging, the running cup illustration and the wall graphic, giving the brand its own handwriting.

Result

The "Awaken Your Every Day, Every Night" message was applied consistently, from packaging to venue graphics and the social media layout.